Abhay Pratap Mishra

@abhay • 1 weeks ago

30-day product launch plan with a weekly budget table

Builds a 30-day launch plan around your launch date: channel picks, weekly tasks with owners, a budget table that adds up, and kill criteria.

At a glance

Best for: Founders and small teams with a fixed launch date and a modest budget who need a plan they can actually staff and track.
Tested on: Claude · Opus 5.5
You fill in: productaudiencelaunch_datebudgetteam
You get: Reality check: $3,000 and about 30 hours a week can launch well to one trade, not three at once. This plan leads with plumbers and adds electricians… (full result below)

Prompt

I'm launching {{product}} to {{audience}} on {{launch_date}}. Total budget: {{budget}}. Team and time available: {{team}}.

Build me a 30-day launch plan (day -21 to day +9 around launch day) in this format:

1. Launch goal: one sentence with a single number I can measure on day +9.

1. Channels: the 3 channels you'd bet on for this audience and 1 you'd deliberately skip, with one line of reasoning each.

1. Week by week: for each of the four weeks, 3-5 concrete tasks, each with an owner from my team and a "done means" line.

1. Budget table with columns: Line item | Channel | Week | Cost | What it should produce. The rows must add up to my total budget exactly, with 10% held as a reserve row.

1. Kill criteria: for each paid line, the metric and threshold at which I stop spending.

Constraints: no tactic that relies on an audience I don't already have unless you budget for building it. If my budget or team is unrealistic for a sensible goal, say so in one line at the top before the plan, and plan for what is realistic.

Fill in

{{product}}: What you're launching and its pricee.g. Tidyroll, a $12/month app that turns phone photos of receipts into a categorized expense sheet
{{audience}}: Who it's for, as specifically as you cane.g. independent plumbers, electricians and HVAC techs in the US who do their own books
{{launch_date}}: The public launch datee.g. October 20, 2026
{{budget}}: Total cash you can spende.g. $3,000
{{team}}: Who is working on it and how many hourse.g. two founders, about 15 hours a week each; one is comfortable on camera

Example input

product: Tidyroll, a $12/month app that turns phone photos of receipts into a categorized expense sheet
audience: independent plumbers, electricians and HVAC techs in the US who do their own books
launch_date: October 20, 2026
budget: $3,000
team: two founders, about 15 hours a week each; one is comfortable on camera

2.4k0

Generated Outputs (1)

2 hours ago

Claude

Opus 5.5

2 hours ago

Generated Output

Reality check: $3,000 and about 30 hours a week can launch well to one trade, not three at once. This plan leads with plumbers and adds electricians and HVAC once you have results to show them.

1. Launch goal
100 trial sign-ups by October 29 (day +9).

2. Channels

• Short video (TikTok, Reels): a 10-second "crumpled receipt to sorted sheet" demo is visual, and your on-camera founder costs nothing.

• Trade Facebook groups: plumbers ask bookkeeping questions there. Earn a reputation before launch day, not on it.

• Meta ads (prospecting + retargeting video viewers): the cheapest way to turn people who've seen the demo into trials.

• Skip: Product Hunt. A good finish brings founders and marketers, not plumbers.

3. Week by week (A = on-camera founder, B = the other)

Week 1 (Sep 29-Oct 5)

• B: waitlist page with one screenshot. Done means: live, sign-ups tracked.

• A: record 10 short demos in a truck or at a job site. Done means: 10 edited clips.

• B: join 6 plumbing business groups, answer 3 questions a day, no links. Done means: 20 useful comments.

Week 2 (Oct 6-12)

• A: post one clip a day. Done means: 7 posts, top 2 picked by average watch time.

• B: five 15-minute calls with plumbers from the groups. Done means: 10 phrases in their words for ads.

• B: install the Meta pixel and build a video-viewer audience.

Week 3 (Oct 13-19)

• A: boost the top 2 clips. Done means: 2,000+ viewers to retarget.

• B: give 5 beta users free access for honest feedback and permission to quote them. Done means: 2 usable quotes.

Week 4 (Oct 20-29)

• Launch post to the waitlist and in groups whose rules allow it.

• Ads live October 20.

• Day +9: review against kill criteria and pick the next trade.

4. Budget

| Line item | Channel | Week | Cost | What it should produce |
|---|---|---|---|---|
| Landing page, domain, editing app | Web | 1 | $300 | Waitlist live on day -21 |
| Interview gift cards (5 x $40) | Direct | 2 | $200 | 5 calls, ad language |
| Boost top 2 demo clips | Reels/TikTok | 3 | $600 | 2,000+ viewers to retarget |
| Prospecting ads | Meta | 4 | $1,000 | 50 trials at $20 or less |
| Retargeting video viewers | Meta | 4 | $600 | 40 trials at $15 or less |
| Reserve (10%) | Best performer | 4 | $300 | More spend on the winning ad |
| Total | | | $3,000 | |

Groups and the waitlist cover the last 10 trials.

5. Kill criteria

• Boosted clips: stop a clip if cost per 1,000 views passes $15 after $100.

• Prospecting: pause an ad set if cost per trial passes $30 after $250.

• Retargeting: pause if cost per trial passes $25 after $150.

• Overall: under 40 trials by day +5, move the reserve to the lowest cost-per-trial line and stop the rest.

Why it works

The reality-check line at the top gives the model permission to push back instead of producing a plan for a budget it can't serve, which is where most launch plans fall apart. Asking for owners and a "done means" line turns vague tasks ("build buzz") into things someone can finish. The budget table must add up exactly with a 10% reserve, which forces trade-offs rather than a wish list. Kill criteria per paid line are the part most people skip and the part that protects the money. The "no audience you don't have" constraint stops the model recommending channels that need a following you haven't built.

When not to use it

Not for launches with large budgets or a sales team, where you need a full go-to-market plan with pipeline targets. The cost-per-result numbers are planning assumptions, not benchmarks for your market: replace them with your own data after the first $200 of spend. If you have no product yet, validate demand first.

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