Neha Verma

Write 5 ad variations by angle, each with a test hypothesis

Writes five ads for one product using pain, benefit, proof, curiosity and urgency angles, each with a hypothesis, using only the facts you supply.

At a glance

Best for: Small brands and freelancers setting up a first ad test on Meta, TikTok or LinkedIn who want real variety instead of five rewordings.
Tested on: Claude · Opus 5.5
You fill in: productaudienceplatformfacts
You get: Pain Belief to change: "Reusable wraps are a sticky, smelly compromise." Hook: Your food wrap shouldn't smell like a candle. Primary text: Loop… (full result below)

Prompt

Write 5 ad variations for {{product}} aimed at {{audience}}, for {{platform}}. Each one uses a different angle, in this order: pain, benefit, proof, curiosity, urgency.

Facts you may use (don't invent any others: no made-up stats, reviews or deadlines):
{{facts}}

For each variation give:

• Angle and the one belief it is trying to change in the reader

• Hook (first line, max 10 words)

• Primary text (max 40 words)

• Headline (max 6 words)

• What to show in the image or the first 3 seconds of video

• Hypothesis: who this should win with, and the metric that would prove it

Rules: the urgency ad may only use a real deadline or limit from my facts. If there isn't one, tell me and write a "cost of waiting" angle instead. No exclamation marks. Don't use "revolutionary", "game-changer", "unlock" or "effortless".

Finish with the two you'd launch first and why.

Fill in

{{product}}: Product, price and what makes it differente.g. Loop Linen, reusable food wraps made from recycled cotton with a plant-wax coating, $24 for a 3-pack
{{audience}}: Who the ads target, including what they've triede.g. home cooks aged 25-45 trying to use less plastic; many have tried beeswax wraps and found them sticky or smelly
{{platform}}: Where the ads will rune.g. Instagram feed ads
{{facts}}: Every claim the ads are allowed to usee.g. 4.7 stars from 1,180 reviews; free shipping over $35; fall bundle price ends October 15

Example input

product: Loop Linen, reusable food wraps made from recycled cotton with a plant-wax coating, $24 for a 3-pack
audience: home cooks aged 25-45 trying to use less plastic; many have tried beeswax wraps and found them sticky or smelly
platform: Instagram feed ads
facts:
- plant-wax coating, no beeswax, no smell
- lasts about 12 months with weekly use
- one pack replaces roughly 300 feet of plastic wrap a year (our estimate from a customer survey, n=410)
- 4.7 stars from 1,180 reviews on our site
- free shipping over $35
- fall bundle (6 wraps + a bread bag, $44) price ends October 15
- made in Portland

1.3k0

Generated Outputs (1)

2 hours ago

Claude

Opus 5.5

2 hours ago

Generated Output

1. Pain

• Belief to change: "Reusable wraps are a sticky, smelly compromise."

• Hook: Your food wrap shouldn't smell like a candle.

• Primary text: Loop Linen uses a plant-wax coating, so there's no beeswax and no smell. Recycled cotton, made in Portland, and each wrap lasts about a year of weekly use. $24 for three.

• Headline: Food wraps without the wax smell

• Show: a hand opening a wrapped half lemon, fingers clean, no residue.

• Hypothesis: wins with people who tried beeswax wraps and quit. Metric: link CTR.

2. Benefit

• Belief: "Swapping out plastic wrap won't make a real dent."

• Hook: One pack, about 300 feet less plastic wrap a year.

• Primary text: That's our estimate from a survey of 410 customers. Three washable wraps for bowls, bread and half-cut produce, each good for about a year.

• Headline: 300 feet less plastic wrap

• Show: plastic wrap unrolled across a kitchen floor, three folded wraps beside it.

• Hypothesis: wins with committed low-waste buyers. Metric: add-to-cart rate. Keep "estimate" in the copy.

3. Proof

• Belief: "These probably don't work as well as they say."

• Hook: 1,180 reviews. 4.7 stars.

• Primary text: Loop Linen wraps are rated 4.7 out of 5 by customers. Plant-wax coated recycled cotton, $24 for three, free shipping over $35.

• Headline: Rated 4.7 from 1,180 reviews

• Show: three real reviews (with permission) over a flat lay.

• Hypothesis: wins with cold audiences. Metric: purchase conversion rate.

4. Curiosity

• Belief: "I know how much plastic my kitchen uses."

• Hook: How much plastic wrap do you use in a year?

• Primary text: 410 of our customers estimated it for us. On average, one 3-pack of Loop Linen replaced about 300 feet. Washable, plant-wax coated, made in Portland.

• Headline: See what one pack replaces

• Show: arms spread to guess a length, then the roll running far past them.

• Hypothesis: wins on thumb-stop rate with broad audiences. Metric: 3-second view rate.

5. Urgency (real deadline: October 15)

• Belief: "I can buy this whenever."

• Hook: The fall bundle price ends October 15.

• Primary text: Six wraps and a bread bag for $44, with free shipping because it's over $35. After October 15 the bundle price is gone.

• Headline: Fall bundle, $44 until Oct 15

• Show: the bundle flat lay with a plain card reading "Ends Oct 15."

• Hypothesis: wins with warm audiences (site visitors, video viewers). Metric: purchases per 1,000 impressions.

Launch first: Pain and Proof. Pain answers your audience's most specific objection (bad beeswax experiences); Proof gives strangers a reason to trust an unknown brand. Benefit and Curiosity share the 300-feet estimate, so test them against each other later. Save Urgency for retargeting before October 15.

Why it works

Fixing the five angles in order guarantees the variations test different beliefs, not different adjectives, so the results actually tell you something. The "one belief it's trying to change" line makes each ad argue something specific. The facts list is a hard boundary: ads are where models most readily invent review counts and fake deadlines, and the urgency rule forces a fallback instead. Asking for a hypothesis and metric per ad turns the output into a test plan, and the closing pick makes the model commit rather than hedge.

When not to use it

Skip it when you already have winning ads: iterate on the winner's angle instead of testing five new ones. The hypotheses are educated guesses, and your platform's data will overrule them within a week. For regulated products (health claims, finance) have every line checked against the rules for your category before you run it.

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